Boulevard Plaza, Tower 1 - Level 14 - Emaar Boulevard - Dubai - United Arab Emirates
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Entrepreneur & Startup Strategy

COURSE OVERVIEW

The core modules of the course include

  • Entrepreneurship: Content, definitions, theoretical approaches
  • Personality traits of the entrepreneur, motivation, and demographics. Similarities and differences between entrepreneurs and managers. Intrapreneurship
  • Entrepreneurial Intention.
  • Early stage entrepreneurial activity and established entrepreneurship.
  • Opportunity and necessity entrepreneurship.
  • Economic crisis & business activity
  • Implementation of business idea. Business Plan
  • Start-ups strategy. Analysis of market and competition.
  • Finance & accounting program of start-ups.
  • Marketing program of start-ups.

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