Customers are becoming more sophisticated and have more opportunities to deal with our competitors. Customers often deal with the competition when they do not realize that we are able to offer them the value that they are seeking. Overcoming these misconceptions requires the company to develop a sales culture, and for individuals to develop strong sales skills – one in which all staff are able confidently and professionally to identify a customer’s needs, suggest an appropriate solution to those needs and obtain the customer’s agreement to the course of action.
The ability to create environment where there is enthusiasm for our products and services is the first step in creating a successful ‘long-term’ sales culture.
This course will enable delegates to have a clear understanding of the essentials of face-to-face selling, and over the phone selling and most importantly will build the right mindset and attitude towards understanding the importance of customers and maintaining successful relationship with them.
Our sales program is based on proven practical experience that helped organization to increase their sales performance and their revenue. It tackles structured sales process that allows the delegates to adhere to a customer centric approach that covers the following steps in experiential learning environment:
- Recognizing a customer’s needs
- Agreeing on these needs with the customer
- Outlining alternative courses of action
- Implementing the customer’s chosen course of action
Securing the deal by ensuring customer loyalty through lasting, quality service