COURSE OVERVIEW
“Within five years, if you run your business in the same way as you do now, you are going to be out of business…” Phillip Kotler”
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- The purpose of this marketing strategies and techniques workshop is to provide the audience with a strategic view of what strategic marketing is?
- In light of all the global changes that are taking place and impacting how we do business, the marketing approach has to be totally changed.
In today’s world, all business depends on selling or marketing to human beings therefore understanding how and why people make decisions can improve their chances of success.
The marketing strategy and research course provides insight into the nature and assumptions of marketing research conducted by corporations and commercial research companies. This marketing strategies and techniques course aims to equip delegates with the most advanced marketing research techniques, coupled with a fundamental model of decision making (quantitative techniques). Univariate and multivariate statistics methods are applied to secondary and primary data to find descriptive and causal relations among consumer and marketing variables.
The marketing strategies and techniques course covers the behavioral sciences which provide deeper insights that enables organizations to generate new ideas for content and services and
Also covers advanced statistical tools to analyze marketing data. Also marketing segmentation, targeting, and positioning. Report writing and communication of research results will also be discussed. In addition, other contemporary research techniques and tools are addressed.
The marketing strategies and techniques course is a mixture of collaborative learning, cases, team exercises and Commercial examples.