COURSE OVERVIEW
Successful organizations prioritize building sustainable competitiveness by establishing effective marketing and sales cultures across all units. This commitment to excellence is exemplified by individuals obtaining a Key Account Manager Certification Course (KAMC), signifying their dedication to mastering crucial strategies for long-term success.
The major shifts in business scene with an ever-increasing competition and demanding customer requires a major paradigm shift in the way we build and manage the expectations. Accordingly, Client Relationship Management and Key Account Management in today’s business is the most crucial and important business function. Key account management competencies is considered one of the major competencies of any successful organization because it focuses on setting up winning strategies for retaining customers by leveraging from their past experiences and providing delightful, yet efficient encounter.
Goal of Course:
Training in this intensive key account manager certification program equips the relationship managers with the right behavioral and technical skills including managing own portfolio to ensure continuous brand attraction and customers’ retention, by turning every interaction into a mutually beneficial relationship between the customer and the organization.
The certificate in key account management training course will equip key account managers with various skills, strategy and tools through several activities to grow and implement comprehensive and dynamic account strategies and plans for their key accounts.
Throughout the key account management certification, KAMC program delegates will learn the best practices to managing their own key accounts whilst adding immediate value into their own organization. They will also learn and apply tactics and customer centric KAM strategy to help them manage the interaction with the customers in order to achieve their organizational objectives and drive sustainability & growth.